Finding Your Voice With the Media: How to Pitch a Journalist

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You’ve got big news about your company, and you want to get the word out. The first step is drafting a compelling press release—but then what?

You know you’ll need to contact the media, but doing so might be a bit intimidating. And, not surprisingly, there are some unspoken rules that govern the relationship between brands and the media that can be tricky to navigate.

https://www.themuse.com/advice/finding-your-voice-with-the-media-how-to-pitch-a-journalist