When I talk with journalists many of them groan at the thought of some of the approaches they have received from PR people trying to pitch news angles. From experience, I recommend the following actions for best results:
Prepare for the pitch
- Prepare and use “pitch points” – a one page cheat sheet with client facts, background and important features.
- Have two or three different story ideas in mind if the first one doesn’t work.
- Know extra things about your client – human interest, etc.
- Be willing to get additional information for the reporter.